Start with a real problem
Dry, tight-feeling skin. Coarse beard hair. A tired-looking eye area. Bumps and rough texture around the bikini line. The need comes before the trend.
About Alicemera
ALICEMERA / RESEARCH-FIRST SKINCARE
We’re building the skincare company we wanted to shop from.
Young, curious and ambitious enough to question the default. We research ingredients, look for product ideas worth making, and turn the strongest ones into straightforward routines for real skin.
OUR MINDSET
We work like a product team.
Skincare does not need more noise. It needs better questions: What problem are we solving? What belongs in the formula? Will the routine make sense on a busy morning? What did customers teach us after launch?
That is how Alicemera grows—one useful idea, one considered formula and one honest improvement at a time.
Research before we formulate
We study ingredient evidence, formulation context and supplier documentation to understand what may earn a place in the product.
Make the routine make sense
A promising ingredient is not enough. Texture, compatibility, instructions and the way a product fits into real life all matter.
Listen, learn, improve
Launch is not the finish line. We keep exploring new ingredients and product ideas while customer questions sharpen what comes next.
SCIENCE-INFORMED, NEVER SCIENCE-WASHED
Evidence is a starting point—not a costume.
We read published ingredient research, formulation guidance and supplier documentation, then consider dose, compatibility, stability and how a product is actually used.
Evidence about an ingredient does not automatically prove every claim about a finished product. Alicemera products are cosmetics, not medicine, and we keep our promises in that lane.
Research before hype
Curiosity is part of the job.
Clear ingredient roles
Every hero ingredient needs a reason to be there.
Honest expectations
No miracle language. No pretending skincare is healthcare.
WHAT WE’RE BUILDING
Focused care for specific routines.
Our range moves across body, eye and beard care, but the filter stays the same: a clear need, thoughtfully chosen ingredients and directions people can actually follow.
THE AMBITION
Good skin should feel less complicated.
We want more people to have skin that looks healthy, feels comfortable and is easier to live in—without turning every routine into a chemistry exam. We’re young, we’re ambitious, and we plan to earn trust formula by formula.
Meet the productsSTAY CURIOUS WITH US
Questions are welcome.
Ask about a formula, an ingredient or an order at admin@salesfortuna.com.
Alicemera ships within the United States. Orders placed here are fulfilled from Amazon fulfillment centers, so tracking may arrive from Amazon Logistics or USPS.