Hyaluronic acid
Draws water into coarse beard hair, so it feels softer after you rinse.
Alicemera
A 2–5 minute rinse-out mask that helps coarse, wiry beard hair feel softer and easier to comb — also made for scalp hair.
4.6 / 5.0
(40) 40 total reviews
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Rinse-out beard + hair treatment
Use the same creamy rinse-out treatment through a damp beard and scalp hair. The formula includes hyaluronic acid, hydrolyzed keratin and botanical extracts in a warm sandalwood profile.
Formula map
Draws water into coarse beard hair, so it feels softer after you rinse.
Small protein fragments that smooth rough strands for an easier-to-comb feel.
Centella and ginseng extracts that care for the skin under the beard while the mask sits.
A cool, fresh feel on the skin under the beard.
In-shower routine
Work through clean, damp beard and hair.
Let the rinse-out cream sit while you finish the shower.
Wash out completely with warm water.
Texture
The rich cream spreads through wet hair and rinses away. It belongs in the shower rather than sitting on the beard throughout the day.
Full-size jar
6.76 FL OZ
(200 mL)
Each full-size jar contains 6.76 FL OZ (200 mL).

Both. The current product is labeled as a 2-in-1 hair and beard treatment mask.
No. This is a rinse-out treatment.
Apply a small amount to a limited area first. For external use only. Avoid the eye area and stop use if irritation occurs.
Want the detailed routine? Read rinse-out versus leave-in and how to soften a coarse beard.
WHERE IT FITS
This is not a weaker leave-in. It is a different step with a different job.
Alicemera beard mask
Leave-in, cream, butter, balm
Use both if you like: the mask on treatment days, your balm or oil every day.
Rinse-out format
Apply to clean, damp beard and hair, leave for 2–5 minutes, then rinse thoroughly.
6.76 FL OZ (200 mL)
The declared package quantity, with the US customary unit shown first.
Beard + scalp hair
The current package identifies the product as a 2-in-1 hair and beard treatment mask.
4.6 out of 5 from 40 Amazon reviews
Rating and review count synced from the current Amazon listing.
Pack of 2 is $25.90. Free US shipping on every order, 30-day returns, fulfilled from Amazon warehouses.
These are verified customer reviews of this product from our Amazon store, not reviews left on this site.
Convenient 2-in-1 Treatment for Softer Hair and Beard
Verified purchaseThis 2-in-1 hair and beard treatment mask is a convenient addition to my grooming routine. I like being able to use one product for both my hair and beard instead of needing separate conditioners. The creamy texture spreads easily and makes application simple. After using it, my beard feels softer and more manageable, especially when it starts to feel dry or rough. It also leaves my hair feeling smoother and easier to style. I appreciate that it helps make my beard feel conditioned without making my routine complicated. The product is easy to rinse out and doesn't require much time to use. The 2-in-1 design makes it especially practical for anyone who wants a simple grooming routine.…
UJ ZHU · August 27, 2026
Very nice
Verified purchaseExcellent product. Leaves beard and hair soft, moisturized, and with a pleasant sandalwood fragrance. It applies easily and helps maintain a more groomed appearance.
Yaima perez cuellar · August 10, 2026
Soft beard for sure
Verified purchaseUsing this has definitely made my stringy and prickly beard hair softer. I am able to style my beard now and the hair is easily moved and hold into the new position. Made my beard softer, healthier, and I notice less dandruff. Im assuming it is less drying and more moisturizing. Great smell as well. No complaints thus far
Tim · July 22, 2026
Love
Verified purchaseAmazing fragrance Super moisturizer, leave the beard with a soft texture My husband loves it
Katia · August 10, 2026
Great but a bit cologne like
This beard product isn't quite what I was expecting but it seems to be decent. I have a few items from this brand and the stuff with this typeset font isn't quite like the other with the tree. I liked the branding a bit better with that look. The sandlewood I had before was very pleasant with that logo. This sandlewood is a bit more cologne like. The consistency is runny and thin so it isn't my favorite to apply. That said it is fairly easy to apply to beards and to hair. I use beard products in my hair sometimes as I was raised by a frugal bearded dad. I learned a conditioner is a conditioner unless its a pomade wax texture cream. This absorbs well in both applications to the beard or…
ArtistMom · July 4, 2026
My beard wearers opinion: overpriced regular conditioner
Both my husband and son have beards- my husband’s is shorter and straight, my son’s longer and curly. My husband conditions his beard regularly and my son does not. So between them, I figured I had two good use cases… and in short, neither of them liked this product. My son (19) was the first to try it. He didn’t like the feel of it on his face (“slimy”) and didn’t like that he had to leave it in for 3 minutes (nevermind he takes much longer showers than that) and didn’t think it made his beard any softer. I encouraged him to try it for a few more days since he really could use the promised benefits, but he did t want the hassle. I figure that alone is a user review. My husband tried…
Jill · July 14, 2026
Excelente hidratación y aroma increíble
Verified purchaseDeja la barba extremadamente suave desde el primer uso y ayuda mucho a calmar la picazón de la piel. Tiene una textura cremosa que se aplica fácil y el aroma a sándalo es espectacular, muy masculino y sutil. Un producto de barbería profesional en casa. ¡100% recomendado!
Dani 😍 · August 5, 2026
Muy bueno para los hombres
Verified purchaseEcelente producto mantiene el cabello suave
Dayami Abreut Triana · August 9, 2026

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WELCOME10Valid on orders of $25 or more. One use per customer.